As virtual reality (VR) grows in popularity, businesses are starting to recognise its potential for businesses. Compared to static slide decks, presentations in virtual reality can be a more engaging way to jot through the agendas of meetings.
Though unique and niche, these types of presentations have their uses for many reasons. They can provide more opportunities for engagement than traditional methods of sharing information, as a clear way to deliver info that leaves a lasting impression. PowerPoint and two-dimensional pieces of paper just can’t compete with it. Because of this, VR is useful in training, sales, marketing, and internal communication, among many other areas. It presents ideas and designs clearly, making it a brilliant presentation tool that leads to a lasting impact.
Not Another Boring Presentation
But first, let’s touch on the flaws of presentations nowadays. At best, they can be static and sprawling behemoths of information which help communicate vital information, with a set journey and purpose. At worst, the slow presentations are distilled at a snail’s pace, as a slide show of banality that viewers watch as their eyes glaze over in boredom.
The fundamental issue is that there is a lack of engagement with traditional presentations. Viewers are expected to sit back and absorb, but the content itself may not be engaging or interesting enough to land in the way that may be desired. User participation is important for maintaining interest across the length of any presentation, as it keeps them on their toes and makes them feel that they have a stake in its presentation. Some companies added the option for users to ‘vote’ on polls during a presentation, which serves the same purpose; but the number of times the tool can be used are few and far in between.
To avoid the banality of corporate presentations, companies need to consider the following questions:
- How can I make the presentation as interesting as possible?
- How can I keep the viewers engaged over a longer period of time?
- How can I make the purpose of the presentation clear, so that I can build towards the goal throughout the process?
With all three questions, VR presentations offer a natural solution.
Why use VR for company presentations?
VR has many unique advantages over its printed or PowerPoint counterparts. For one, VR presentations are more interactive, leading to a greater level of engagement from viewers. No presentation can match the immersive nature of standing in a virtual world that reacts to your actions, while a narrator explains the significance during the session. That impact has an effect that no piece of paper can match.
A presentation outlining images of the product – like a car, for example – can seem boring and dull, as the static images cannot convey the full spectrum of qualities that a product may convey. But showing the same product in VR – where users can roam around and go inside the car – can let users fully grasp why it can service their business needs. The approach can help to convert sales or reel people further into the brand’s world, which makes them understand the significance of a product or service.
The range of potential applications are widespread. VR can create a virtual tour of the company’s facilities or show off its products and services in action, which can be deployed on tour or at events like MWC. Companies can also use VR for internal communication presentations, such as town hall meetings, where employees can better understand their business and where it is heading.
Additionally, VR presentations can be viewed on a wide variety of devices, making them more accessible to a broader audience. The most common headsets are the Quest 2, created by Meta. Standalone and cheap, the headsets can be deployed at a larger scale, and then be used over and over again where necessary. Further, if one breaks for any reason, they are cheaper to replace than an expensive counterpart.
What to consider when presenting in VR
Yet with all the promise of VR presentations, they must be applied properly. Like all other tools, it must be backed by sound reasonings and plans in order for it to land with the impact it warrants, while straying away from gimmicky territory. For that reason, companies need to keep a variety of items in mind when planning their approach.
Many companies could gain from using VR and augmented reality. The technology is helpful for product demos, business presentations, internal communication events, and more. Despite being new technologies, VR and AR are good tools for displaying any message for any brand. You can use VR to gain a much more in-depth understanding of a topic, place, or product.
- Start with a goal in mind
When designing VR presentations, you first need to determine how to achieve the intended outcome, which kind of images you want to use, and the plan for your VR content. If the point is to convert potential customers, then the VR presentation should outline its positive attributes with no blemishes to the user experience. If the point is to engage people in a meeting, then it must find ways to bring people in while educating them on the company’s core endeavours. With a clear goal, the path to success can be built more clearly.
- Explore how to make a presentation more interactive
Engagement is one of the most important elements to consider, as it keeps them focusing on the presentation at hand. Companies can make their presentations interactive by adding more features to the display, including clickable links and hotspots to provide even more information. If you want to take things a step further and involve the audience, you could include quizzes and other activities within your VR presentation. Find ways to make your users move, and it will keep them on their toes in the long-run.
- How long should I make the VR experience?
A VR headset can be intense, and some headsets can even be uncomfortable a little longer. Don’t worry about increasing the length of your VR integration. You can have lasting memories with just 2 minutes of video. Prioritise making a short but impactful experience over a long and drawn-out one, which can help to land the full piece when necessary.
Taken together, VR content offers a whole new immersive experience for company presentations. They can be used in sales, marketing, or internal communications to create an exciting and engaging meeting that your team will remember long afterwards, bringing them together into (literally) your own world.
For VR presentations to succeed, teams must consider the full breadth of qualities needed for it to land with the impact it deserves. They must align closely with the intention and contents of the meeting, rather than languish as a gimmick, and recyclable so that they can be used many times over. With these aspects in mind, businesses can use them to help convert sales and land a positive impression with prospective clients.
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