Key Takeaways
What is VR for marketing?
Using virtual reality (VR) in marketing is a powerful tool to help brands differentiate themselves in a crowded market.
But before we discuss the benefits of using VR, let’s clarify the difference between VR and augmented reality (AR).
Although they share the similarity of sounding futuristic, VR differs from AR because it allows users to experience a fully immersive 3D environment by way of a headset.
AR, however, doesn’t require a headset because it overlays virtual images on the real world. Perhaps the most popular example is Pokémon Go – a craze that saw millions of people use AR to capture fictional animals.
For the purpose of this post, we’re going to park Pokémon Go and instead focus on the benefits of using VR in marketing. Because if recent trends are anything to go by, it’s a technology that more and more brands are implementing.
Examples of brands using VR for marketing today
Implementing VR into your marketing campaign provides limitless possibilities. Here are some of our favourite examples of how VR in marketing has worked wonders for some of the world’s biggest brands.
McDonald’s – Happy Goggles
Ordering a Happy Meal only for the box to then turn into a pair of VR goggles is something you’d expect in the year 3000. But through an ingenious campaign called Happy Goggles, the McDonald’s marketing team pulled it off.
Making headlines for its innovation, the fast-food giant released a limited run of Happy Meal boxes across Sweden, which could be reused to make a rudimentary VR headset to access a 360-degree video game called Slope Stars.
Adidas – Climb the De
To market the release of their new outdoor TERREX apparel and accessories, Adidas launched a campaign called Delicatessen VR.
Named after one of the most challenging multi-pitches in the world, the campaign allowed viewers to track the progress of professional free climbers Delaney Miller and Ben Rueck as they climbed their way to the summit of the Delicatessen mountain in Corsica.
To add to the immersive experience, Adidas also invited users to attempt the climb themselves by using VR handsets. Take a look.
Embraer – E2 VR Experience
By combining physical and virtual elements, Embraer gave trade show visitors and potential buyers the chance to step inside a virtual reality recreation of their latest aircraft, without needing to step onto a runway! Walking through the virtual aircraft, users made their way to the cockpit where they could try their hand at flying the plane in virtual reality.
Vodafone UK – Wimbledon Uncovered in 360˚
Available as a Virtual Reality experience for tennis fans at Wimbledon or as a mobile experience for fans at home. Vodafone’s Wimbledon Walk of Champions provides a unique experience that gives fans the chance to step behind closed doors, visit Centre Court and retrace the steps of Wimbledon Champions.
You can view the full virtual experience here, or get a taster from the video below.
When is VR right for marketing?
As you can see from the examples we’ve shared, VR in marketing opens the doors to a range of immersive opportunities to help you differentiate your brand from the competition and connect with your audience.
Since 78% of the population are now familiar with VR, including a digital element in your marketing campaign can add a fresh, relevant and familiar element to your products and services.
In fact, in a recent survey, it was reported that 61% of shoppers require retailers to include VR technology in their products, which would suggest VR isn’t the future – instead, it’s very much the present.
So, no matter how you choose to implement it – whether it’s to take customers on a tour, virtually showcase your products and services, or perhaps teleport guests to the other side of the world – adding VR to your marketing campaign is a sure-fire way to put your brand on the map.
Have a question about how VR in marketing can boost your brand presence?
Fill in our quick and easy contact form and we’ll get straight back to you.
Key Takeaways
What is VR for marketing?
Using virtual reality (VR) in marketing is a powerful tool to help brands differentiate themselves in a crowded market.
But before we discuss the benefits of using VR, let’s clarify the difference between VR and augmented reality (AR).
Although they share the similarity of sounding futuristic, VR differs from AR because it allows users to experience a fully immersive 3D environment by way of a headset.
AR, however, doesn’t require a headset because it overlays virtual images on the real world. Perhaps the most popular example is Pokémon Go – a craze that saw millions of people use AR to capture fictional animals.
For the purpose of this post, we’re going to park Pokémon Go and instead focus on the benefits of using VR in marketing. Because if recent trends are anything to go by, it’s a technology that more and more brands are implementing.
Examples of brands using VR for marketing today
Implementing VR into your marketing campaign provides limitless possibilities. Here are some of our favourite examples of how VR in marketing has worked wonders for some of the world’s biggest brands.
McDonald’s – Happy Goggles
Ordering a Happy Meal only for the box to then turn into a pair of VR goggles is something you’d expect in the year 3000. But through an ingenious campaign called Happy Goggles, the McDonald’s marketing team pulled it off.
Making headlines for its innovation, the fast-food giant released a limited run of Happy Meal boxes across Sweden, which could be reused to make a rudimentary VR headset to access a 360-degree video game called Slope Stars.
Adidas – Climb the De
To market the release of their new outdoor TERREX apparel and accessories, Adidas launched a campaign called Delicatessen VR.
Named after one of the most challenging multi-pitches in the world, the campaign allowed viewers to track the progress of professional free climbers Delaney Miller and Ben Rueck as they climbed their way to the summit of the Delicatessen mountain in Corsica.
To add to the immersive experience, Adidas also invited users to attempt the climb themselves by using VR handsets. Take a look.
Embraer – E2 VR Experience
By combining physical and virtual elements, Embraer gave trade show visitors and potential buyers the chance to step inside a virtual reality recreation of their latest aircraft, without needing to step onto a runway! Walking through the virtual aircraft, users made their way to the cockpit where they could try their hand at flying the plane in virtual reality.
Vodafone UK – Wimbledon Uncovered in 360˚
Available as a Virtual Reality experience for tennis fans at Wimbledon or as a mobile experience for fans at home. Vodafone’s Wimbledon Walk of Champions provides a unique experience that gives fans the chance to step behind closed doors, visit Centre Court and retrace the steps of Wimbledon Champions.
You can view the full virtual experience here, or get a taster from the video below.
When is VR right for marketing?
As you can see from the examples we’ve shared, VR in marketing opens the doors to a range of immersive opportunities to help you differentiate your brand from the competition and connect with your audience.
Since 78% of the population are now familiar with VR, including a digital element in your marketing campaign can add a fresh, relevant and familiar element to your products and services.
In fact, in a recent survey, it was reported that 61% of shoppers require retailers to include VR technology in their products, which would suggest VR isn’t the future – instead, it’s very much the present.
So, no matter how you choose to implement it – whether it’s to take customers on a tour, virtually showcase your products and services, or perhaps teleport guests to the other side of the world – adding VR to your marketing campaign is a sure-fire way to put your brand on the map.
Have a question about how VR in marketing can boost your brand presence?
Fill in our quick and easy contact form and we’ll get straight back to you.
