Key Takeaways

What is VR marketing?

When we say virtual reality (VR), your might initially think of Space Invaders, sci-fi movies and tech enthusiasts.

But the truth is, VR is so much more than that. And as many global brands are realising, it’s an absolute game changer when it comes to marketing.

So what is VR marketing? To put it simply, VR marketing uses VR for your marketing campaigns. Unlike your standard marketing approach, VR offers a new, exciting and immersive experience for your customers.

By slipping on a headset, customers are taken on a personalised journey. They explore your brand in a whole new way, which puts your business front of mind should they require your products or services.

It’s the reason many global businesses now incorporate VR. But more on that later.

How VR is changing the way brands interact with consumers

In recent years, the digital disruption of VR has driven brands to rethink their marketing efforts.

In a world before VR, businesses would rely on brochures, blimps and billboards to communicate with customers.

But in modern times, technology is our primary means of contact, which puts pressure on brands to think differently about how they win attention.

In fact, in a recent survey, it was reported that 61% of shoppers prefer retailers to include VR technology in their products.

That’s a staggering number of customers and just goes to show how VR has made its mark in the world of marketing.

Benefits of VR for marketers

In a world full of competition and distraction, it’s harder than ever to win the attention of your customers. But by introducing VR to your marketing campaign, you create a world where distraction doesn’t exist.

Because when a customer slips on your VR headset, they leave the noise of the real world and dive into a fully immersive experience centred around your brand.

In doing so, they live a personalised 360-degree journey that builds trust with your business and makes you far more memorable than your standard marketing campaign that may never get noticed.

Depending on your requirements, customers can choose from a range of experiences, including trying on shoes, makeup and even embarking on a donation journey (as you’ll see later).

These are just some of the reasons the global AR and VR market is expected to grow to $209.2 billion by the end of 2022. And with more and more businesses latching on to its benefits, those numbers are only going one way.

Other reasons you might want to consider VR marketing:

Be a trendsetter in your industry

Marketing is always looking for new ways to present information. And with technology becoming such a dominant feature of our everyday life, using VR is a great way to boost your campaigns.

Just seeing a VR headset in your store will attract customers. It’ll evoke a sense of curiosity and probably lead them to ask you “what’s that?”. Your advert becomes your customers who are having fun experiencing VR in your store.

By staying ahead of the curve in the way you engage with customers, you’ll be remembered for an immersive experience that instantly separates you from your competition. 

Earn the attention of your customers

Unlike traditional marketing methods, VR completely blocks out the noise that may distract your customers from their buying experience.

They’re fully focused on whatever personalised experience you’ve created and, in doing so, build a stronger relationship with your brand.

What other marketing technique is possibly more powerful?

Give customers a personalised experience

Depending on what you want to achieve through VR, each experience can be completely personalised to customer needs.

From trying on products with a personal assistant to being a virtual guest at one of your business events, the possibilities are endless.

If you want to discuss how VR can be implemented to boost your marketing campaign, give us a call. We’d be glad to help.

Examples of VR being used for marketing

Here are some of our favourite examples of how VR has been used to boost the presence of global brands.

IKEA: Shop for new furniture

In 2019, Swedish furniture makers, IKEA, released an app called IKEA Place which lets you see how furniture will look in your home before placing an order.

The technology is so sophisticated that you can furnish a whole room with virtual furniture without having to leave your home. 

TOMS: Hop on board a virtual giving trip

TOMS, known for their humanitarian efforts, launched a digital donation campaign where every pair of shoes purchased was matched with a pair to donate to a child in need. 

To make the campaign more inclusive, customers who purchased a pair of shoes would embark on a donation trip with TOMS’ employees and owners to personally hand a new pair of shoes to those who need them most.

It’s a truly immersive and innovative marketing idea that drives an emotional response from customers which, in turn, strengthens their relationship with the brand.

L’Oréal: Virtual makeover, anyone?

Revolutionising the way we apply makeup, L’Oréal released an app called MakeUp Genius which lets you explore their products and apply expertly curated looks. 

Since its launch in 2014, the app has been downloaded over 20 million times, allowing makeup enthusiasts to try on any product from L’Oréal’s range from the comfort of their home.

No queues. No hassle. And all because you’re worth it.

Oreo: Discover the 3D world filled with cupcakes

Using VR, customers can drive into Oreo’s ‘Wonder Vault’, a place filled with cocoa mountains, rivers of milk and new flavours for Oreo cookies. 

We’re getting hungry just talking about it.

What the future holds for VR marketing

A lot of small business owners may feel VR is beyond their budget. But that’s not necessarily the case. 

In fact, some VR marketing is available for free on social platforms such as Instagram which is a great starting place to see how technology can elevate your brand.

Of course, as pointed out through the stats shared in our post, it would seem VR will inevitably become a big player in all brand marketing. 

The question you need to ask is whether you wait to become mainstream or, like so many brands already seeing the benefits, you take a leap to become a trendsetter in your industry.

Have a question about our VR technology or want to book a demonstration on how it all works? Fill in our quick and easy contact form and we’ll get straight back to you.

Key Takeaways

What is VR marketing?

When we say virtual reality (VR), your might initially think of Space Invaders, sci-fi movies and tech enthusiasts.

But the truth is, VR is so much more than that. And as many global brands are realising, it’s an absolute game changer when it comes to marketing.

So what is VR marketing? To put it simply, VR marketing uses VR for your marketing campaigns. Unlike your standard marketing approach, VR offers a new, exciting and immersive experience for your customers.

By slipping on a headset, customers are taken on a personalised journey. They explore your brand in a whole new way, which puts your business front of mind should they require your products or services.

It’s the reason many global businesses now incorporate VR. But more on that later.

How VR is changing the way brands interact with consumers

In recent years, the digital disruption of VR has driven brands to rethink their marketing efforts.

In a world before VR, businesses would rely on brochures, blimps and billboards to communicate with customers.

But in modern times, technology is our primary means of contact, which puts pressure on brands to think differently about how they win attention.

In fact, in a recent survey, it was reported that 61% of shoppers prefer retailers to include VR technology in their products.

That’s a staggering number of customers and just goes to show how VR has made its mark in the world of marketing.

Benefits of VR for marketers

In a world full of competition and distraction, it’s harder than ever to win the attention of your customers. But by introducing VR to your marketing campaign, you create a world where distraction doesn’t exist.

Because when a customer slips on your VR headset, they leave the noise of the real world and dive into a fully immersive experience centred around your brand.

In doing so, they live a personalised 360-degree journey that builds trust with your business and makes you far more memorable than your standard marketing campaign that may never get noticed.

Depending on your requirements, customers can choose from a range of experiences, including trying on shoes, makeup and even embarking on a donation journey (as you’ll see later).

These are just some of the reasons the global AR and VR market is expected to grow to $209.2 billion by the end of 2022. And with more and more businesses latching on to its benefits, those numbers are only going one way.

Other reasons you might want to consider VR marketing:

Be a trendsetter in your industry

Marketing is always looking for new ways to present information. And with technology becoming such a dominant feature of our everyday life, using VR is a great way to boost your campaigns.

Just seeing a VR headset in your store will attract customers. It’ll evoke a sense of curiosity and probably lead them to ask you “what’s that?”. Your advert becomes your customers who are having fun experiencing VR in your store.

By staying ahead of the curve in the way you engage with customers, you’ll be remembered for an immersive experience that instantly separates you from your competition. 

Earn the attention of your customers

Unlike traditional marketing methods, VR completely blocks out the noise that may distract your customers from their buying experience.

They’re fully focused on whatever personalised experience you’ve created and, in doing so, build a stronger relationship with your brand.

What other marketing technique is possibly more powerful?

Give customers a personalised experience

Depending on what you want to achieve through VR, each experience can be completely personalised to customer needs.

From trying on products with a personal assistant to being a virtual guest at one of your business events, the possibilities are endless.

If you want to discuss how VR can be implemented to boost your marketing campaign, give us a call. We’d be glad to help.

Examples of VR being used for marketing

Here are some of our favourite examples of how VR has been used to boost the presence of global brands.

IKEA: Shop for new furniture

In 2019, Swedish furniture makers, IKEA, released an app called IKEA Place which lets you see how furniture will look in your home before placing an order.

The technology is so sophisticated that you can furnish a whole room with virtual furniture without having to leave your home. 

TOMS: Hop on board a virtual giving trip

TOMS, known for their humanitarian efforts, launched a digital donation campaign where every pair of shoes purchased was matched with a pair to donate to a child in need. 

To make the campaign more inclusive, customers who purchased a pair of shoes would embark on a donation trip with TOMS’ employees and owners to personally hand a new pair of shoes to those who need them most.

It’s a truly immersive and innovative marketing idea that drives an emotional response from customers which, in turn, strengthens their relationship with the brand.

L’Oréal: Virtual makeover, anyone?

Revolutionising the way we apply makeup, L’Oréal released an app called MakeUp Genius which lets you explore their products and apply expertly curated looks. 

Since its launch in 2014, the app has been downloaded over 20 million times, allowing makeup enthusiasts to try on any product from L’Oréal’s range from the comfort of their home.

No queues. No hassle. And all because you’re worth it.

Oreo: Discover the 3D world filled with cupcakes

Using VR, customers can drive into Oreo’s ‘Wonder Vault’, a place filled with cocoa mountains, rivers of milk and new flavours for Oreo cookies. 

We’re getting hungry just talking about it.

What the future holds for VR marketing

A lot of small business owners may feel VR is beyond their budget. But that’s not necessarily the case. 

In fact, some VR marketing is available for free on social platforms such as Instagram which is a great starting place to see how technology can elevate your brand.

Of course, as pointed out through the stats shared in our post, it would seem VR will inevitably become a big player in all brand marketing. 

The question you need to ask is whether you wait to become mainstream or, like so many brands already seeing the benefits, you take a leap to become a trendsetter in your industry.

Have a question about our VR technology or want to book a demonstration on how it all works? Fill in our quick and easy contact form and we’ll get straight back to you.

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