Wired Magazine reports on Future Science, Culture & Technology and such is the high-regard it is held in, that the tech community would say it is a beacon and compass for tech trends. So when our founder Tim Fleming was asked to fill a main stage slot and talk about Virtual Reality at the annual Wired Retail Summit held at the British Museum we were enormously proud and reaching for the bucket list to tick off one more large item.
Presenting our Shopping & immersion Platform (SIPVR) developed in association with John Lewis we talked about the incredible opportunities for companies to innovate wildly using VR. No longer constrained either by floorplan or location. Every user of SIPVR would be able to enjoy a customised flagship store experience tailored to their preferences. The opportunity for retail brand experiences to embrace their customers allows for bold innovation at the new intersection of online and physical stores.