A great customer experience leads to happy, connected and loyal customers, who are prepared to buy more, as well as tell people about their positive experience. Speed, convenience and...

Immersive technologies such as virtual and augmented reality have the power to amaze, amuse and inform us, as well connect with us on an emotional level. But do they...

A warm welcome this week to my guest Claire Ellis, brand strategist, creative, business-leader and firm believer in the power of ‘so what?’. Claire is the Managing Director of...

According to a McKinsey & Company report, 20% of construction projects run over schedule and 80% are over budget – and that labour productivity has not kept pace with...

Is immersive the most in vogue technology for the fashion industry? From the high street to online and luxury brands, augmented reality is a technology that can help brands...

As virtual and augmented reality technologies become more sophisticated, realistic and accessible, do they hold the key to boosting car sales by engaging with potential buyers in new and...

Embracing new and emerging technologies has always been a key driver of change in business and the working world. During 2020, with the challenges of lockdown and restrictions on...

As many of us are feeling Zoom fatigue after months of remote business meetings have become our new normal, can virtual reality provide a viable alternative to video conferencing,...

In November 2020, the UK Government unveiled its £16.5bn military spending boost; the most significant investment for a generation. As a key objective is ensuring that the armed forces...