Client: John Lewis   |   Services: Bespoke VR platform, Training

The Problem

John Lewis had two problems they needed to solve. Firstly how could they re-connect their staff to the values of John Spedan Lewis the founder of the John Lewis Partnership, the challenges here being that the staff were distributed around the country at many different locations and secondly John Spedan Lewis had been dead for over 50 years.


The second problem to solve was how to show a whole new range called the “Design Project” that encompassed furniture, linen, tableware and fabrics.

Our Solution

Our solution to reconnect the staff to the vision of John Spedan Lewis was to look at how we could take the values of the founder, then connect the staff to those values through emotion and establish a place for those values in the future trajectory of JLP and staff. John Speedan Lewis was a passionate naturalist who built the foundation of the Leckford Estate, part of this estate was the Longstock Park Water Garden home to a wonderful selection of flora, fauna and aquatic life. Our choice was to re-build this fantastic garden in stereoscopic 360 VR and then place some archive footage of John Speedan Lewis in the center of the garden in an TV stand reflective of his era “in the archive speech he in fact draws parallels between his likening for gardening and any success that the JLP may have. This VR experience was then taken across the country in a specially converted John Lewis truck within which we could have 12 people at a time go through the experience and other media aids to create a real talking point about the meaning and direction of the partnership.

Our solution to the second problem of how to show off the Design Project was to create an entire house in VR that could be fitted out with a selection of items from the Design Project range. On first entering the house you can choose a range of paint samples from the tin in your hand, as guests moved around the house and selected objects we  miniaturised them where scale was an issue, for example if you selected a large object like a sideboard it would appear at a reduced scale in your hand, this way you could rotate and inspect the object without having to get on your hands and knees to look around the real-world scale object.

Outcome

Both campaigns were a great success with 1000’s of John Lewis partners experiencing the VR installation. As the truck was able to process 10 guests at a time with multiple slots booked up at each store we quickly generated large amounts of guest experiences.

The Design Project VR installation was installed at the Oxford Street Store for 3 weeks where we had brilliant reactions from customers including

“Totally changes the way you would shop for furniture”

“That is the future, really impressed”

“I wish I had known about this when I was designing my apartment”

You can see some of their reactions here:

Client: John Lewis   |   Services: Bespoke VR platform, Training

The Problem

John Lewis had two problems they needed to solve. Firstly how could they re-connect their staff to the values of John Spedan Lewis the founder of the John Lewis Partnership, the challenges here being that the staff were distributed around the country at many different locations and secondly John Spedan Lewis had been dead for over 50 years.


The second problem to solve was how to show a whole new range called the “Design Project” that encompassed furniture, linen, tableware and fabrics.

Our Solution

Our solution to reconnect the staff to the vision of John Spedan Lewis was to look at how we could take the values of the founder, then connect the staff to those values through emotion and establish a place for those values in the future trajectory of JLP and staff. John Speedan Lewis was a passionate naturalist who built the foundation of the Leckford Estate, part of this estate was the Longstock Park Water Garden home to a wonderful selection of flora, fauna and aquatic life. Our choice was to re-build this fantastic garden in stereoscopic 360 VR and then place some archive footage of John Speedan Lewis in the center of the garden in an TV stand reflective of his era “in the archive speech he in fact draws parallels between his likening for gardening and any success that the JLP may have. This VR experience was then taken across the country in a specially converted John Lewis truck within which we could have 12 people at a time go through the experience and other media aids to create a real talking point about the meaning and direction of the partnership.

Our solution to the second problem of how to show off the Design Project was to create an entire house in VR that could be fitted out with a selection of items from the Design Project range. On first entering the house you can choose a range of paint samples from the tin in your hand, as guests moved around the house and selected objects we  miniaturised them where scale was an issue, for example if you selected a large object like a sideboard it would appear at a reduced scale in your hand, this way you could rotate and inspect the object without having to get on your hands and knees to look around the real-world scale object.

Outcome

Both campaigns were a great success with 1000’s of John Lewis partners experiencing the VR installation. As the truck was able to process 10 guests at a time with multiple slots booked up at each store we quickly generated large amounts of guest experiences.

The Design Project VR installation was installed at the Oxford Street Store for 3 weeks where we had brilliant reactions from customers including

“Totally changes the way you would shop for furniture”

“That is the future, really impressed”

“I wish I had known about this when I was designing my apartment”

You can see some of their reactions here: