Both campaigns were a great success with 1000’s of John Lewis partners experiencing the VR installation. As the truck was able to process 10 guests at a time with multiple slots booked up at each store we quickly generated large amounts of guest experiences.
The Design Project VR installation was installed at the Oxford Street Store for 3 weeks where we had brilliant reactions from customers including
“Totally changes the way you would shop for furniture”
“That is the future, really impressed”
“I wish I had known about this when I was designing my apartment”
You can see some of their reactions here: