The McDonald’s “Follow Our Foodsteps” campaign

The McDonald’s “Follow Our Foodsteps” campaign

The McDonald’s “Follow Our Foodsteps” campaign enabled customers and progressive young farmers to see what the food journey of McDonald’s products actually looks like.

Our 360 films showed the journey of free-range eggs, organic milk and 100% beef burgers.

National Campaign

By connecting consumers with modern farming realities we helped shine a light on modern farming practices. 

Film

The films we made in combination with the Top Of The Crop roadshow built by Make Real generated significant national press and exposure.