VR Marketing Solutions
By taking advantage of immersive technology, you can help your brand to stand out from the crowd in a competitive market and accelerate your sales and marketing processes.
Key benefits of VR marketing
- High impact, personalised product demonstrations
- Engage your customers earlier
- Higher engagement and knowledge retention
High impact, personalised product demonstrations that happen earlier in development
VR offers a convenient way to showcase the functionality of products by transporting customers into virtual environments where they can fully try out a product in endless different scenarios. This has tangible benefits for the sales process, as clients can get to know a product inside and out before making any purchasing decision. What’s more, experiences can be personalised to help address specific questions the customer may have about the product or service.
Engage your customers earlier
Virtual reality doesn’t just offer sales and marketing teams a virtual space to showcase new and existing products, it also gives customers the chance to preview products during the research and development process. By testing virtual prototypes, you are able to refine products to meet the needs of their clients in a faster and more cost effective way than relying on physical prototypes. This means that customers can not only make informed purchasing decisions at an earlier stage, but you’ll be actively influencing the development of these products and services alongside virtual experts from your company.
Higher engagement and knowledge retention
With virtual reality, you can engage your customer much more effectively because there are no distractions and they actively participate in your experience. Additionally, brand recall is increased because of this mental and emotional engagement.
Ferrari
Race day for the Ferrari team is a busy time and amongst the many demands on the team are looking after their VIP guests. As engineers, drivers and data analysts all work together at speed the last thing they need are VIP guests getting in the way. However, F1 VIP guests are the kind of people used to getting their way with full access behind the velvet rope. The problem to solve was how do we get the guests feeling closer to the action without the interfering are adding congestion to the already busy garage.
