Virtual Reality Gets Social at Oculus Connect.

Zuck shows us what social could look like for Oculus. Facebook's motivation in buying Oculus was to prepare for two scenarios, (1) avoid a perceived threat rise from a new technology platform by buying it (2) if said technology could be so disruptive then there would be way to use it to enhance the Facebook platform. Turns out, the second is by far the most interesting of these possibilities. VR's inherent qualities of presence and the ability to put people in situations and scenarios that are either impossible or prohibitively expensive are well demonstrated in the film below. Talking to his colleagues in VR who are geo-located in different locations shows how social in VR will be awesome. This happy trio of tech socialites head to the bottom of the sea and the surface of Mars before pulling in Zuck's wife via skype into their VR world to take a selfie....amazing !!! We particularly like the moment where one of the gang draws themself a sword in VR to have a quick joust with Zuck, truly extraordinary possibilities.

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sarah longworth
We take Virtual Reality in-store with John Lewis.

After working together for nearly a year we were delighted to take the Shopping and Immersion platform in-store to Oxford Street to get some exposure to and feedback from real customers. It has been an awesome journey working with the various teams at John Lewis and we have been super-focussed on delivering a customer experience that transforms the customer perception of what Virtual Reality is. The data from this trial showed that customers found VR to have real tangible benefits in planning their home.

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sarah longworth
Is Multi-User the Future of Virtual Reality ?

We've just been commissioned to develop a Multi-User project that we are super excited about. Multiple-Users in VR has always been seen as something of a holy grail. The ability to design and work collaboratively in Virtual Worlds from multiple geo-located positions......its the future right ?

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sarah longworth