September 26, 2016
We take Virtual Reality in-store with John Lewis.
After working together for nearly a year we were delighted to take the Shopping and Immersion platform in-store to Oxford Street to get some exposure to and feedback from real customers. It has been an awesome journey working with the various teams at John Lewis and we have been super-focussed on delivering a customer experience that transforms the customer perception of what Virtual Reality is. The data from this trial showed that customers found VR to have real tangible benefits in planning their home.