Explorations in Augmented Reality: Part 1
While AR has been around in some form for many years, and our team has worked on many AR projects, in 2017 Apple kicked off a new Augmented Reality arms race with the launch of ARKit: A native framework to enable high-quality AR content. Google was swift to follow with their version: ARCore. Both are extremely capable technologies, and recent mobile phones and iPads can now deliver impressive AR.
At Future Visual we love new technology, so we just had to see what's possible with ARKit and ARCore.
Both ARKit and ARCore offer rock-solid tracking, allowing virtual objects to be placed in the real world when viewed through your device's camera.
Using some of our assets from the John Lewis project, we can easily place them in the real world to see how they'd look if we bought them, and to experiment with different combinations and layouts: