Follow Our Foodsteps with McDonalds.
We partnered with our friends at Make Real to deliver this ambitious Virtual Reality project for McDonalds.
Behind the scenes access is a significant attribute that Virtual Reality can deliver. In the case of McDonalds they wanted to be transparent with their customers, to take them on a journey and show their customers the pride and effort they took in ensuring ethical, healthy and progressive environments from their food suppliers. This campaign received great national coverage and allowed customers a fully transparent insight into the food journey of McDonalds.