We're super proud to announce the launch of RAMPVR. This is our first VR product focussed on transforming current training and operation procedures across an industry. The annual damage caused to aircraft by GSE movements is $8 billion, RAMPVR will help tackle and resolve this significant training, safety and cost issue.
Wired Magazine reports on Future Science, Culture & Technology and such is the high-regard it is held in, that the tech community would say it is a beacon and compass for tech trends. So when our founder Tim Fleming was asked to fill a main stage slot and talk about Virtual Reality at the annual Wired Retail Summit held at the British Museum we were enormously proud and reaching for the bucket list to tick off one more large item.
Zuck shows us what social could look like for Oculus. Facebook's motivation in buying Oculus was to prepare for two scenarios, (1) avoid a perceived threat rise from a new technology platform by buying it (2) if said technology could be so disruptive then there would be way to use it to enhance the Facebook platform. Turns out, the second is by far the most interesting of these possibilities. VR's inherent qualities of presence and the ability to put people in situations and scenarios that are either impossible or prohibitively expensive are well demonstrated in the film below. Talking to his colleagues in VR who are geo-located in different locations shows how social in VR will be awesome. This happy trio of tech socialites head to the bottom of the sea and the surface of Mars before pulling in Zuck's wife via skype into their VR world to take a selfie....amazing !!! We particularly like the moment where one of the gang draws themself a sword in VR to have a quick joust with Zuck, truly extraordinary possibilities.
After working together for nearly a year we were delighted to take the Shopping and Immersion platform in-store to Oxford Street to get some exposure to and feedback from real customers. It has been an awesome journey working with the various teams at John Lewis and we have been super-focussed on delivering a customer experience that transforms the customer perception of what Virtual Reality is. The data from this trial showed that customers found VR to have real tangible benefits in planning their home.